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Give Back to Nature aims to fight climate change, fight deforestation, and tackle the global plastic waste crisis. This, while empowering villagers and workers in impoverished countries. Consequently, we are dedicated to making it easier for businesses around the world to get involved in those very important causes, while helping them reduce their environmental footprint.

monkey in indonesian rainforest - give back to nature


Climate change and plastic waste are at the forefront of global conversation.

According to Nielsen’s Global Survey on Corporate Social Responsibility, it shows that 55 percent of global online consumers across 60 countries are willing to pay more for products and services from companies that are committed to positive social and environmental impact.

Show your customers 
shareholders, and employees
your commitment to a


Being Socially Responsible


Globally, more than half (52 percent) of respondents said they have purchased at least one product or service in the past six months from a socially responsible company. Four in 10 respondents in North America and Europe said that they have made a sustainable purchase in the past six months.

52 percent of global respondents said that their purchase decisions partly depended on the packaging — i.e. they check the labeling to ensure that the brand is committed to positive social and environmental impact. This impacted decisions to a lesser degree in North America (32 percent) and Europe (36 percent).

Hands holding seedling. Plant Trees in areas ravaged by deforestation
Mother and daughter in Rice fields

The Importance of Strong Sustainability Programs


The Society for Human Resources Management compared companies that have strong sustainability programs with companies that have poor ones and found that in the former morale was 55% better, business processes were 43% more efficient, public image was 43% stronger, and employee loyalty was 38% better.

Nielsen’s newest findings are in sync with last year's results, which had shown that 50 percent of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society. They also align with recent findings from Cone — which found that 77 percent of Americans say sustainability factors into their food-purchasing decisions — and a recent Pew report about millennials being the most sustainability-conscious generation.

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